Create Mailings easily from a variety of readymade templates Send Text and Rich Text (HTML) in one Mailing for different recipients Use Webscraping to automatically send out Content from your Website Personalize your Content per recipient Add 'Forward to a Friend' and 'Unsubscribe' links in mailings Use the 'Contact Us' form for useful feedback from recipients Track recipient activity - E-Mail Open, Click-Through, Unsubscribe Classify and manage Hard-Bounces and Soft-Bounces Get comprehensive reports on each Mailing

Respond to customer inquiries quickly and effectively Manage visitor feedback on your website Distribute Inquiries among several agents for efficient handling Set up and use a library of template responses for standard inquiries Filter Spam, duplicates and messages from invalid E-Mail addresses Mark Inquiries as Sales Leads Categorize customer inquiries and get reports on Inquiry patterns Archive Inquiries and their responses Get Service level and Performance reports on handling Inquiries

Import Contacts from text files Import Contacts directly from Microsoft Outlook Create Groups of Contacts to send Mailing to Manage Subscription status for Contacts Validate E-Mail addresses of Contacts Send E-Mail to Contacts

Log calls from Contacts as potential sales leads Manage Contacts by Companies Create and manage Tasks Create and manage sales 'opportunities' View Opportunity Forecast Schedule appointments Create BANT score (Budget, Authority, Need, Timeframe) for leads Track opportunities through different stages (Lead, Prospect, Proposal, Negotiation, Won/Lost/Dead). Track Expected Revenue by opportunity